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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

5 Ways B2B Companies Can Rule Instagram

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter and LinkedIn to engage with followers. A major con for Instagram is that it doesn’t allow the user to include direct links in their captions…

Allego Expands Mobile-Video Platform For Sales Training

Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide ongoing training and reinforcement for tenured reps, the company said.

Social Media Strategy For Lead Generation

Eighty-three percent of B2B marketers use social media to increase their brand exposure, while 69% use social networks to increase web traffic. With that in mind, it’s important to tie your lead generation strategy to your social efforts. This infographic from Trellis shares key stats and tips to formulating a…

More Twitter To Love Or Hate?

Twitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue.
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