\Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint.
Relying on internal-only data is like navigating a new city with an old, incomplete map. You might eventually find your way, but you’ll waste time, energy, and resources on dead ends. Industry benchmarks are the GPS for your strategy. Understanding how your performance stacks up against the competition allows you to pinpoint weaknesses, justify investments, and build a powerful, resilient database that fuels predictable growth.
The 2026 Database Strategies & Contact Acquisition Benchmark Survey is now open. By contributing your anonymous insights, you join hundreds of your peers in building the most comprehensive view of B2B data practices today.
What You’ll Learn
The 2026 survey dives into how AI is redefining database strategy. You’ll find questions on AI-driven automation, data enrichment, and predictive analytics—tactics that are quickly moving from experimental to essential. Sharing your experiences will help illustrate where the real benefits are emerging and how teams are turning ambitious AI promises into tangible business outcomes.
Stop guessing and start benchmarking. Take a few minutes out of your day to complete the survey and help define the standards that will shape our industry’s future.
