Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report.
Reflecting this trend, Jive Software, a social business company, has introduced an on-demand collaboration tool that offers team members the ability to connect and work together. The Jive for Marketing Teams tool is designed to decrease the amount of time it takes to get programs delivered to market while helping internal colleagues and external partners, such as agencies and contractors, drive leads, build better brand awareness and reduce operational costs.
Key elements of Jive for Marketing Teams include:
- Extended team collaboration: Jive's External Groups capability allows extended marketing teams, including outside agencies and contractors, securely collaborate in a single workspace, while sharing only materials relevant to that group.
Document sharing: The tool supports the ability to upload documents into a secure workspace, as opposed to emailing documents around and risking version-control issues.
Document collaboration: The tools allows document owners to give specific users permission to edit presentations, assets and other content, as well as to make inline comments mark up documents.
Mobile access: The tool provides access to conversations and documents from mobile devices.
Sales and channel enablement: As companies roll out campaigns, marketers can use the tool to to inform their sales channel partners and to field questions . This capability is intended to decreases the time it takes channel partners to adopt new programs.
"The difficulty of coordinating all the teams and people involved in a typical marketing campaign puts a big strain on budgets and schedules,” said John F. Rizzo, CMO for Jive Software. “With Jive's new solution, marketing organizations now have one seamless, highly interactive environment where they can sync up and work closely with all key participants, inside and outside the firewall. This will transform cross-functional collaboration, dramatically improve campaign execution and lead to improved sales performance."