Demand Gen Report
California Dreaming: Registration Open for B2BMX 2026
Latest Posts
Alloy Acquires Digital Marketing Agency Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to…
News Brief November 26
Great Marketing Starts with Great Data
B2B marketing has always been about getting the right message to the right buyer at the right time. But in 2025, that precision isn’t just a nice-to-have— it’s the difference…
Demanding Views November 25
Get Ready for 2026 with These Four SPS25 Webinars
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on demand to help you plan for 2026 as marketers are faced with…
Blog November 20
Wunderkind Introduces New Product for Meta Audiences
Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager. Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling…
News Brief October 29
SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on helping marketers who are planning for 2026 that are faced with creating…
Blog October 29
Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen
Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving…
News Brief October 23
SPS25: How to Make Space for Your Boldest B2B Marketing Ideas
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual…
Blog October 22
Surfe Launches Community Marketplace for B2B Seller Prospecting Lists
Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe. Unlike static databases, Market Signals is community-curated…
News Brief September 17
CaptivateIQ Unifies Sales Planning, Incentive Compensation
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities into one, artificial intelligence (AI)-infused workspace. With the announcement, CaptivateIQ helps both…
News Brief August 29
StackAdapt Unveils App Designed for First-Party Data
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning…
News Brief August 28
Net Conversion Launches AI-Driven Enhancements to MarTech
Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media and analytics strategy for their client partners. Launched in 2008 as a…
News Brief July 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
