B2BMX INSIGHTS
SearchTides, Needle Join Forces to Raise AEO Placement
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Opal Extends AI Memory Across Marketing Teams
Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent instant access to shared brand context, guidelines and campaign visibility. The launch…
News Brief October 2
See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026
Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that give CMOs and senior marketers practical insight into ABM, AI, buyer intelligence…
Blog September 29
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for B2B Marketing Exchange, expanding its role beyond demand generation news. B2BMX Insights…
October 8
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you whether someone can buy, plans to buy or even remembers filling out…
Blog September 9
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue opportunities before they show up in traditional reporting. Built on Acoustic Connect,…
News Brief September 4
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market alignment emerging as the through-line across marketing, finance and revenue roles. The…
News Brief September 3
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the underlying contact and customer data is accurate, complete and usable. Research cited…
Blog August 31
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising 303% year over year to 2.6 million in June 2026. As AI-driven…
News Brief August 12
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools like ChatGPT, Gemini and Perplexity. The service integrates with SEO and outbound…
News Brief August 3
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