Demand Gen Report
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Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market alignment emerging as the through-line across marketing, finance and revenue roles. The…
News Brief September 3
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels. The partnership adds an execution and…
News Brief August 26
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning, execution, measurement and optimization across demand gen programs. The webinar positions connected…
June 22
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools like ChatGPT, Gemini and Perplexity. The service integrates with SEO and outbound…
News Brief August 3
The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets…
Blog July 29
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct…
News Brief July 20
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision…
Blog July 8
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five…
News Brief July 1
New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates execution within team-defined guardrails, so lean teams operate with the speed of…
News Brief June 11
Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance and operations amid rapid growth. Revlo and Walker Sands added leaders focused…
News Brief May 28
Xactly Launches Fleet of Agents for Revenue Planning, Compensation
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation, and revenue operations. The new capabilities support both out-of-the-box and configurable agents,…
News Brief May 25
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