Demand Gen Report
Report Finds Bad Personalization Is Costing Brands Customers
Latest Posts
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you whether someone can buy, plans to buy or even remembers filling out…
Blog September 9
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue opportunities before they show up in traditional reporting. Built on Acoustic Connect,…
News Brief September 4
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the underlying contact and customer data is accurate, complete and usable. Research cited…
August 31
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels. The partnership adds an execution and…
News Brief August 26
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising 303% year over year to 2.6 million in June 2026. As AI-driven…
News Brief August 12
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools like ChatGPT, Gemini and Perplexity. The service integrates with SEO and outbound…
News Brief August 3
The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets…
Blog July 29
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct…
News Brief July 20
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision…
Blog July 8
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five…
News Brief July 1
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning, execution, measurement and optimization across demand gen programs. The webinar positions connected…
Blog June 22
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