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Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction
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Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance and operations amid rapid growth. Revlo and Walker Sands added leaders focused…
News Brief May 28
Xactly Launches Fleet of Agents for Revenue Planning, Compensation
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation, and revenue operations. The new capabilities support both out-of-the-box and configurable agents,…
News Brief May 25
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like…
May 11
AppDirect Acquires PartnerStack to Power Growth
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading…
News Brief May 7
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns…
News Brief May 4
Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware…
News Brief April 15
Typeface Launches Marketing Orchestration Engine
Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial intelligence (AI) agents, and systems across the marketing lifecycle. Typeface’s Marketing Orchestration…
News Brief March 4
DemandScience Launches Winnable Account System
DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue…
News Brief February 27
Gong Launches Mission Andromeda, Extending Its Revenue AI OS
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…
News Brief February 25
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to…
Blog February 23
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
