Demand Gen Report
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
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Lineup, alfa Stylo Partner to Enhance Direct Advertising Design Capabilities
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and digital-ready ads inside the same booking journey with AI-powered text suggestions and…
News Brief September 18
What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you whether someone can buy, plans to buy or even remembers filling out…
Blog September 9
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey’s “You Can Just Build Things” presentation…
February 23
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market alignment emerging as the through-line across marketing, finance and revenue roles. The…
News Brief September 3
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the underlying contact and customer data is accurate, complete and usable. Research cited…
Blog August 31
ZoomInfo, DemandScience Announce Strategic Partnership
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels. The partnership adds an execution and…
News Brief August 26
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising 303% year over year to 2.6 million in June 2026. As AI-driven…
News Brief August 12
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools like ChatGPT, Gemini and Perplexity. The service integrates with SEO and outbound…
News Brief August 3
The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets…
Blog July 29
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct…
News Brief July 20
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision…
Blog July 8
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