account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
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July 22
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
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July 20
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
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July 15
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
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July 15
#B2BMX Summer Camp AI marketing Convertr data governance data integrity Data Quality demand generation Jason Gladu lead data marketing operations real-time validation revops
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…
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July 8
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
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July 1
ABM ABM ROI account engagement account-based advertising account-based marketing B2B marketing direct mail executive events personalized content targeted outreach
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
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June 25
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
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June 22
2026 ABM benchmark survey ABM account expansion account-based marketing B2B Growth B2B revenue demand generation go to market strategy marketing alignment new account acquisition
Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…
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June 18
B2B buyers B2BMX Summer Camp 2026 buyer intent content placement Demand Gen Report demand generation early preference-building Josh Baez NetLine vendor shortlist
Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…
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June 17
2026 World Cup B2B advertising browser advertising demand generation event marketing mobile advertising OEM advertising
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
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June 10
#B2BMX Summer Camp ABM account-based marketing AI artificial intelligence B2B marketing buyer engagement Demandbase GTM Strategy marketing and sales alignment pipeline strategy
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
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June 9