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Demand Gen Report Emerald
The new Demand Gen Report website

New Year, New Demand Gen Report: Introducing The Revamped Website 

If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely)…

Blog March 11
AI artificial intelligence
AI Powered Processes

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…

Blog March 5
Content Content Strategies creativity demand generation Killer Content Awards
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Meet The Winners Of The 13th Annual Killer Content Awards

Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…

Blog February 29
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#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…

Blog February 28
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Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies

Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…

Blog February 22
data Data management data restrictions data strategies database strategies personalization privacy
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30
AI artificial intelligence chatbot conversation insights Conversation Intelligence conversation marketing conversational conversational intelligence Drift Sales Enablement sales strategy
Live Agents Have Less Than 2 Minutes To Engage Site Visitors, Drift Research Reveals

Live Agents Have Less Than 2 Minutes To Engage Site Visitors, Drift Research Reveals

Live agents who connect with site visitors within two minutes of the prospect interacting with a chatbot have…

Blog January 16
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6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them

B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…

Blog December 27
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How AI Is Re-Shaping Automated Scheduling Processes In B2B

Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week —…

Blog November 28
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The #B2BMX Agenda Is Brewing: Here Is Your First Look

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you're an avid reader, follower and subscriber to Demand Gen Report, you've probably already seen promotional emails,…

Blog November 14
AI B2B Marketing Exchange demand generation revenue enablement revenue strategy Sales Enablement sales strategy
Podcast Preview: Strategies For Consistency, Collaboration & Success In Sales Enablement

Podcast Preview: Strategies For Consistency, Collaboration & Success In Sales Enablement

In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader…

Blog November 8
Content content management content marketing Marketing marketing strategy personlization sales sales strategy tailored content
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3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023

Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…

Blog October 25
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