B2B marketing benchmark survey customer expansion demand generation Marketing analytics multi-touch attribution pipeline influence revenue attribution sourced revenue
Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics…
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August 10
AI adoption AI in Marketing B2B marketing benchmark survey campaign optimization demand generation marketing benchmarks predictive scoring survey insights Workflow Orchestration
Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across…
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August 6
#B2BMX Summer Camp ABM AI in B2B marketing buyer journey data integrity demand generation go to market strategy lead nurturing marketing operations Pipeline Growth
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…
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August 5
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
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June 22
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…
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July 29
account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
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July 22
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
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July 20
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
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July 15
#B2BMX Summer Camp ABM ABX AI Demandbase marketing strategy team readiness
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…
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July 15
#B2BMX Summer Camp AI marketing Convertr data governance data integrity Data Quality demand generation Jason Gladu lead data marketing operations real-time validation revops
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…
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July 8
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
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July 1
ABM ABM ROI account engagement account-based advertising account-based marketing B2B marketing direct mail executive events personalized content targeted outreach
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
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June 25