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AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
The Lead Quality Reset Take the 2026 Demand Gen Benchmark Survey

The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…

Blog July 29
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
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B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
AI in Marketing B2B marketing benchmark survey demand generation Lead Quality pipeline strategy revenue attribution sales and marketing alignment
2026 Demand Gen Benchmark Survey

Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next

Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…

Blog July 15
#B2BMX Summer Camp ABM ABX AI Demandbase marketing strategy team readiness
Demandbase

Demandbase’s Stephanie McArthur Kicks Off B2BMX Summer Camp 2026 with Webinar on AI in ABM Set for Today

Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees…

Blog July 15
#B2BMX Summer Camp AI marketing Convertr data governance data integrity Data Quality demand generation Jason Gladu lead data marketing operations real-time validation revops
Summer Camp Speakers

New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era

Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…

Blog July 8
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
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B2BMX Summer Camp 2026: Meet Your Camp Counselors

Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…

Blog July 1
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What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers

Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…

Blog June 25
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
2026 ABM benchmark survey ABM account expansion account-based marketing B2B Growth B2B revenue demand generation go to market strategy marketing alignment new account acquisition
Demand Gen Report 2026 ABM Benchmark Survey Account Based Marketing, ABM strategy, business growth, marketing analytics, yellow sticky notes

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Key Takeaways ABM has graduated from a niche tactic into a core growth engine, with 56% of respondents…

Blog June 18
B2B buyers B2BMX Summer Camp 2026 buyer intent content placement Demand Gen Report demand generation early preference-building Josh Baez NetLine vendor shortlist
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NetLine To Help Demand Gen Teams Win Buyers Before The Shortlist At B2BMX Summer Camp

Key Takeaways 92% of B2B buyers build their vendor shortlists before they ever talk to sales — wait…

Blog June 17
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Campaign Optimization Series
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Strategy & Planning Series