The Top 5 Content Recommendations For Marketers, According To B2B Buyers
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the…
Blog April 2
Latest In: Blog
4 Marketing Lessons From The Royal Family
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we…
Blog March 26
New Year, New Demand Gen Report: Introducing The Revamped Website
If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely)…
Blog March 11
How To Unlock Customer Centricity Through AI-Powered Processes
You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or…
Blog March 5
Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic…
Blog February 29
#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies
There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…
Blog February 28
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…
Blog February 22
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
Live Agents Have Less Than 2 Minutes To Engage Site Visitors, Drift Research Reveals
Live agents who connect with site visitors within two minutes of the prospect interacting with a chatbot have…
Blog January 16
6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog December 27
How AI Is Re-Shaping Automated Scheduling Processes In B2B
Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week —…
Blog November 28
