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#B2BSMX Preview: How Modern Orgs Are Restructuring GTM Strategies For Optimal Success

#B2BSMX Preview: How Modern Orgs Are Restructuring GTM Strategies For Optimal Success

August 3, 2022  - avatar Kelly Lindenau

It’s the most wonderful time of the year — for marketers, that is. Demand Gen Report is shipping up to Boston next week with more than 800 sales and marketing practitioners in tow for the annual B2B Sales & Marketing Exchange (#B2BSMX). Taking place from Aug. 8-10, #B2BSMX is bringing together B2B’s finest for three days filled with workshops, case studies...

It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms

It’s Time To Target The 97%: 6sense Research Reveals Only 3% Of Site Visitors Fill Out Forms

July 27, 2022  - avatar Christina Cargulia

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create compelling content targeted to the right personas, then use all buying signals — both anonymous and known — to prioritize opportunities for their teams and adopt a more modern approach...

Choose The 2022 B2B Innovator Of The Year

Choose The 2022 B2B Innovator Of The Year

July 20, 2022  - avatar Kelly Lindenau

The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After reviewing more than 100 submissions, the Demand Gen Report team is excited to bring you the 26 B2B innovators who have been leading the charge in creative revenue generation. Now it’s up...

Q&A With PFL CEO Nick Runyon: Forrester Research Shows ‘Direct Mail Investment Spikes To Counter Digital Fatigue’

Q&A With PFL CEO Nick Runyon: Forrester Research Shows ‘Direct Mail Investment Spikes To Counter Digital Fatigue’

July 13, 2022  - avatar Christina Cargulia

PFL, a hybrid experience company, recently released the “Hybrid Experiences Bring Direct Mail Into the Digital Age” Forrester Opportunity Snapshot Study on how current marketing strategies are being used to increase audience engagement. The study, conducted by Forrester and commissioned by PFL, found that marketers are investing more in direct mail and corporate gifting in response to increased levels of...

Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

Gartner Research: 72% Of B2B Buyers Have Completed A Significant Transaction Through Digital Commerce

June 28, 2022  - avatar Christina Cargulia

B2B buyers’ appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they’re more likely to experience purchase regret. Customers’ embrace of virtual buying has come at the expense of productive decision-making and deal quality. New research from Gartner revealed that marketing leaders must reconceive their digital experiences and sales enablement practices to help virtual buying...

B2B Star Search: Looking For The 2022 Class Of Innovators

B2B Star Search: Looking For The 2022 Class Of Innovators

June 21, 2022  - avatar Kelly Lindenau

It’s clear the B2B landscape is changing — as 80% of buyers choose self-service channels and 55% indicate they rely on more content than they did a year ago, it takes the savviest marketing minds to create engaging strategies and campaigns that prioritize buyers’ litany of preferences.

How To Create Immersive, Interactive Hybrid Events

How To Create Immersive, Interactive Hybrid Events

June 14, 2022  - avatar Kelly Lindenau

Events are a staple in all industries due to their inherent networking opportunities, educational outlets and, let’s be honest, the exciting end-of-day gatherings. And in the modern world, the hybrid nature of events opens the door to extend those networking and educational opportunities in a way the traditional in-person event can’t. Marketers who fail to leverage the virtual component of...

An Inside Look At The Forrester B2B CX Index

An Inside Look At The Forrester B2B CX Index

June 8, 2022  - avatar Kelly Lindenau

Amongst the multitude of innovations and research revealed at Forrester’s B2B Summit, Forrester VP Analysts Laura Ramos and Michelle Yaiser turned their focus to a growing topic of interest: Customer experiences (CX). In their session, “The Forrester B2B CX Index: Score How Customer Experience Quality Impacts Loyalty,” the experts discussed how Forrester translated the traditionally B2C-driven CX Index over to B2B and...

Q&A With Uberflip CEO Yoav Schwartz: How To Prioritize Personalization & Actionable Data

Q&A With Uberflip CEO Yoav Schwartz: How To Prioritize Personalization & Actionable Data

May 31, 2022  - avatar Christina Cargulia

Uberflip is a cloud-based content experience platform (CEP) that connects buyers with relevant content. The recently announced integration between Uberflip and 6sense aims to enable customers to see previously anonymous companies or user profiles visiting their website as well as the stage of the buyer journey they’re in. With these latest product updates, data is being launched to the forefront...

Meet Inflection.io: The New Product-led Automation Platform Planning To Dethrone Marketo

Meet Inflection.io: The New Product-led Automation Platform Planning To Dethrone Marketo

May 24, 2022  - avatar Kelly Lindenau

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional automation. With that evolution in mind, former executives from Marketo, Adobe and Bizible came together to introduce the latest piece in marketing automation technology: Inflection.io.

Top Quotes From Forrester’s B2B Summit

Top Quotes From Forrester’s B2B Summit

May 11, 2022  - avatar Kelly Lindenau & Klaudia Tirico

At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.

Q&A With Women In Revenue’s Executive Director: Insights For Empowering Women In The Workplace

Q&A With Women In Revenue’s Executive Director: Insights For Empowering Women In The Workplace

May 4, 2022  - avatar Christina Cargulia

Women in Revenue (WIR) is a non-profit created to empower and elevate women in sales, marketing and customer success careers. The mission of WIR has attracted the support of corporate sponsors, including Adobe, Salesforce, Oracle, 6sense, Folloze, Terminus and more.

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing…

April 26, 2022  - avatar Christina Cargulia

Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.

How To Accelerate GTM Strategies With Intent & Behavioral Signals

How To Accelerate GTM Strategies With Intent & Behavioral Signals

April 13, 2022  - avatar Kelly Lindenau

Marketers are no longer using their mother’s intent data — as with most B2B staples, intent data has rapidly evolved and now has a range of uses that includes everything from proactively identifying in-market accounts to flagging churn signals in existing customers.

Buzzworthy B2B: The Latest News & Trends From March 2022

Buzzworthy B2B: The Latest News & Trends From March 2022

April 6, 2022  - avatar Kelly Lindenau

Welcome back to Demand Gen Report’s blog series, Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout March 2022 below!