New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages
B2B sales efforts still aren't as targeted as they should be — and it comes at a detriment…
Blog August 31
Latest In: BUYING CYCLE
Microsoft’s Jeff Marcoux On Mastering The Customer Experience
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…
Industry News February 23
The Art Of Deal Enablement: Aptos’ Dave Bruno Shares Insights On Impacting Closed/Won
The later stages of engagement are where deals are often won or lost. That's why more B2B organizations…
Blog February 7
Marketers Look To Channels, Buying Stages When Measuring Content ROI
Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable…
Industry News March 4
2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…
Industry News December 18B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly
When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was…
Industry News April 30
Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement
Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…
Industry News October 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
