ADVERTISEMENT

Latest In: SaaS

B2B pipeline Hivekind AI HiveLoop ICP SaaS SalientMG startups
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups Adobe

SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups

SalientMG has entered into a strategic partnership with Hivekind AI, the company behind the first Pre-Pipeline System built to…

News Brief February 19
automation data Data Quality SaaS
DGR DV Miller

How Poor Data Quality Is Undermining Modern B2B Operations

Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…

Demanding Views February 17
AI AI Digital artificial intelligence KPI SaaS Swell Media
Swell AI Digital Data analysis, financial dashboard or accounting, corporate revenue or investment profit, tax, budget or marketing strategy concept, business people working with financial dashboard.

Escaping the Unknown: How Precision ABM Tripled Engagement

When tracking the results of a marketing investment can seem like a black box, impossible at times to…

Case Studies February 5
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
G2 Olive Technologies pricing SaaS SaaS companies SaaS platform Sales Enablement Sales strategies sales strategy Software
aaa4bc231cb095ebd96d3465ed5938a6

Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies

Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found…

Blog February 22
Data management komprise product launches product marketing product strategy SaaS Sales Enablement
Startup 101: How To Manage A Product Marketing Launch

Startup 101: How To Manage A Product Marketing Launch

As a marketing communications director for Silicon Valley startups, I've worked on a dozen or more marketing product…

Demanding Views June 2
AI artificial intelligence content creation content management Regieai SaaS
Regie.ai Closes A-Round Funding With $6M Investment

Regie.ai Closes A-Round Funding With $6M Investment

Regie.ai, a generative AI software-as-a-service (SaaS) platform that streamlines enterprise organizations' content creation workflows, closed its A Round…

Financial News February 9
event marketing event technology personalization SaaS seed funding technology
Event Marketing Platform Samaaro Raises Seed Funding

Event Marketing Platform Samaaro Raises Seed Funding

Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund…

Financial News January 3
data enterprise jotform SaaS teams
Jotform Launches New Feature: ‘Jotform Teams'

Jotform Launches New Feature: ‘Jotform Teams’

Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform…

Industry News November 15
Channel Marketing digital analytics inriver product information management SaaS
Inriver Extends Digital Shelf Analytics Capabilities With Channel Insights

Inriver Extends Digital Shelf Analytics Capabilities With Channel Insights

Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users…

Industry News October 27
AI Appier aquisition SaaS Woopra
Appier Finalizes Acquisition Of Woopra

Appier Finalizes Acquisition Of Woopra

Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company.…

Industry News October 12
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series