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The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

By 2019, it's estimated that global spending on media is expected to reach $2.1 trillion, according to the…

Blog March 6
Averetek Channel Marketing marketing multiplied
Marketing Multiplied: Required Reading For Executives Who Have Doubts About Channel Marketing

Marketing Multiplied: Required Reading For Executives Who Have Doubts About Channel Marketing

Making a case for an investment in channel marketing programs remains an issue at many companies, even at…

Blog February 28
B2BMX18 CMO CMO exchange
Events Aren't Just for Practitioners — We Need Executives Too

Events Aren’t Just for Practitioners — We Need Executives Too

The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my…

Blog February 21
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