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book review Dan Lyons Disrupted marketing culture
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Cult Of Personality: How Dan Lyons’ “Disrupted” Has Me Pondering Marketing Culture

(Image Courtesy of Paul Vogelzang) Like possibly many people in the B2B marketplace, I was excited when I received…

Blog April 20
Accenture B2B marketing Data management Sales Enablement
Are B2B Marketers Drowning In Data?

Are B2B Marketers Drowning In Data?

As a journalist, I've covered the evolution of marketing and advertising for 15+ years, with a focus on…

Blog April 13
The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization

The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization

[View the story “The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization” on Storify]

Blog April 6
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