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AI-Powered B2B Advertising: Alexis Carroll Cline Aptarro B2B Marketing Exchange West B2B Pipeline Growth Camile Turner Campaign Performance: Measuring What Really Matters Content Daniel Raskin Demandbase Email Emerald Emerald Studio Fred Sass Gracey Cantalupo Hannah Jordan Heinz Marketing Jenna Abrams Juan Alvarado Lori Culliton Master Campaign Optimization Matt Heinz Mperativ personalization Pipeline Growth printfection Security Compass Sheri Butts Strategic Gifting Valvoline Global
2025 B2B Campaign Optimization Series

Lineup for 2025 Campaign Optimization Series Set

The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75%…

News Brief April 15
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DemandScience Acquires Bound, DemandJump

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…

News Brief April 14
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HubSpot Launches New Features to Help SMBs

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with…

News Brief April 10
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2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Aptarro campaign performance Campaign Performance: Measuring What Really Matters Carroll Cline Crafting Content That Maximizes C-Suite Impact. Daniel Raskin Demandbase Emerald Emerald Studio gifting Gracey Cantalupo Hannah Jordan Jenna Abrams Juan Alvarado Klaudia Tirico Lori Culliton Mperativ Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting Sheri Butts
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Two More Webinars Added to Master Campaign Optimization in 2025 Series

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…

News Brief April 8
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Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership  

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…

News Brief April 3
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Alexis Carroll Cline Crafting Content That Maximizes C-Suite Impact. Demandbase Emerald Emerald Studio Hannah Jordan Jenna Abrams Juan Alvarado Lori Culliton Sheri Butts
2025 B2B Campaign Optimization Series

Master Campaign Optimization in 2025 with Webinar Series this Month

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report…

News Brief April 1
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Xactly Unveils New AI-Powered Sales Program

Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the…

News Brief March 31
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6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance

Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…

News Brief March 27
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Women in Revenue Report Reveals Key Actions for B2B Organizations

Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43%…

News Brief March 25
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Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data…

News Brief March 24
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Dun & Bradstreet’s New Tool to Create 360-Degree Customer Profiles

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data…

News Brief March 13
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Xactly Data: Nearly 90% of Sales Teams Struggle to Meet Quotas

An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according…

News Brief March 13
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