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Latest In: Demanding Views

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Achieving Greater Sales Velocity & Deal Size: How a Metrics Driven Approach Can Bridge the Marketing & Sales Gap

Achieving Greater Sales Velocity & Deal Size: How a Metrics Driven Approach Can Bridge the Marketing & Sales Gap

By Carlos Vidal, Manager, Lead Generation Practice, SBIWithin the emerging Demand Generation discipline, much has been written about…

Demanding Views May 4
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Maximize Lead Gen ROI By Focusing On Conversion, Quality

By Jim Lenskold, President, Lenskold GroupMarketers responsible for lead generation are all too familiar with some common challenges…

Demanding Views April 28
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Turning Your Current Customers Into New Business Evangelists

Turning Your Current Customers Into New Business Evangelists

By Brenda Gelston, President, Marketing Momentum AssociatesPeriods of intense change often bring improvements due to paradigm shifts in…

Demanding Views April 20
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