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conversion rate conversion rate scorecard Dennis Head lead metrics lead sources Principal eDemand Leads
Evaluating the ROI Potential of External Lead Gen Sources

Evaluating the ROI Potential of External Lead Gen Sources

By Dennis Head, Principal eDemand Leads LLCWhile I was working at Avaya, we had developed very effective lead…

Demanding Views March 24
drip marketing Marketing Interactions blog Nurturing programs Webinar
Developing Nurturing Programs To Support Webinar Offerings

Developing Nurturing Programs To Support Webinar Offerings

 By Ardath Albee, Author of Marketing Interactions blogNurturing programs have many more applications than drip marketing campaigns to…

Demanding Views March 16
Digital Body Language Steven Woods
The Buyer's New Tool Kit: Targeting The 3 Phases Of The Education Process

The Buyer’s New Tool Kit: Targeting The 3 Phases Of The Education Process

By Steven Woods, CTO, Eloqua Editor's Note: The following column is excerpted from Steven's new book Digital Body…

Demanding Views March 10
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