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Vanity Metrics: How To Avoid Lipstick On A Pig

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty…

Demanding Views September 17
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How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

In 2018, sales and marketing professionals have access to data we would have never thought possible just a…

Demanding Views September 7
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9 Steps To Operationalize CX And Achieve Advocacy

9 Steps To Operationalize CX And Achieve Advocacy

How can firms operationalize the customer experience and create customers for life? It is great to talk about…

Demanding Views September 4
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