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How Marketers Can Influence Buyer Decisions Through Real-Time Personalization

How Marketers Can Influence Buyer Decisions Through Real-Time Personalization

Today's businesses are drowning in customer data. They're collecting a near-infinite amount of information from more communication channels…

Demanding Views July 7
Debbie Qaqish maturity model Pedowitz Group Revenue operations
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The Five Stages of Maturity In Customer-Centric Revenue Operations

Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech…

Demanding Views June 30
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Don't Overlook Marketing's Key Role In A Successful M&A

Don’t Overlook Marketing’s Key Role In A Successful M&A

Every merger or acquisition is different, but one thing is common to them all: the essential role of…

Demanding Views June 23
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