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Bruno Van Hecke content management systems DAM digital asset management North Plains Systems
The Impact Of Digital Asset Management (DAM) On B2B Marketing

The Impact Of Digital Asset Management (DAM) On B2B Marketing

For the last twenty years, innovators in the Digital Asset Management (DAM) industry have been connecting the dots…

Demanding Views July 1
Accountbased marketing big data Bombora Erik Matlick Marketing analytics marketing and sales alignment
How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
Kevin Akeroyd marketing automation Oracle personalization segmentation
How B2B Marketers Can Deliver Personalization At Scale

How B2B Marketers Can Deliver Personalization At Scale

Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus…

Demanding Views June 21
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