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Latest In: Demanding Views

a provider of a Salesforce analytics tools for small and midsize businesses. Prior to InsightSquared big data Marketing analytics Small Data Zorian Rotenberg is VP of Marketing for InsightSquared Zorian was an executive on the management teams of several global software companies
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Small Data Vs. Big Data — What’s Better In Marketing?

by Zorian Rotenberg,VP of Marketing, InsightSquared “Big Data” is the latest example of how a shiny new concept…

Demanding Views July 30
CEO content marketing cost of a lead definition of marketing Demand Frontier demand generation lead generation qualified lead Revenue Performance Todd Davison
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What Is A Lead, Anyway?

By Todd Davison, CEO, Demand Frontier One of the many things I've enjoyed over the past 10 years…

Demanding Views July 23
analytics and targeting to be executed well. and podcasts. Many of these require sophisticated testing blogs By Jon Miller MarketoB2B marketing has become much more complex over the past decade. In addition to direct mail and events new channels range from email VP of Marketing Content and Strategy web sites and search engine marketing to landing pages
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The Core Business Case Behind Marketing Automation

By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over…

Demanding Views July 16
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