ARCOS, a software company that provides automated crew callout and resource management software for finding and tracking repair crews for utility companies, was looking to break into new industries. The company sought to pursue buyers within manufacturing, oil and gas companies.

6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading with value enablement to ensure the sales team…

Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales element of the funnel that relied heavily on cold calling potential clients.