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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

Nvidia Achieves 89% Account Match Rate With People-Based Approach

Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle across its entire organization. However, the company soon realized that in order to increase revenue and ROI from sales, it needed to adopt a more aligned approach in its sales workflows to…

Cloudera Leverages Intent Data To Achieve 50% Target-Industry Engagement

Cloudera, the enterprise data cloud company, was an early adopter of account-based marketing (ABM). Like many organizations that have embraced ABM, Cloudera was looking for ways to advance its digital marketing strategies as part of its effort to target businesses interested in their offerings and increase engagement and awareness.

AppNeta Sees 150% Increase In Pipeline With Intent-Driven Strategy

With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying committees to re-envision its demand generation…
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