Latest In: SDRs

account visibility attribution models internal collaboration Netskope Openprise revops sales cycle SDRs
Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…

Case Studies August 23
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Aircall Improves Conversions & Cadence Management With Sales Engagement Platform

Aircall Improves Conversions & Cadence Management With Sales Engagement Platform

Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize…

Case Studies July 24
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Q&A With Forrester's Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

The B2B buyer's journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has…

Industry News July 1
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SiriusDecisions' Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

SiriusDecisions’ Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations.…

Industry News May 27
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Executing Account-Based Marketing Plays: Four Steps To Success

Executing Account-Based Marketing Plays: Four Steps To Success

Taking an account-based approach to customer acquisition isn't simply a marketing initiative —it's a business strategy that crosses…

Demanding Views September 6
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