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Latest In: intent data

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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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To Close More Deals, Sales Teams Need More Help Up Front

No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and…

Demanding Views November 7
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From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…

Demanding Views October 8
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atlasIQ Expanded for B2B Marketers

pharosIQ is expanding its atlasIQ capabilities to provide B2B marketers with unmatched visibility into buyers worldwide. With atlasIQ,…

News Brief September 22
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As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

Feature March 5
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Truent.ai Seeks To Enhance Revenue Intelligence For Bank & Financial Institution-Focused Businesses

Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain…

Solution Spotlight February 20
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TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…

Industry News February 12
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TechTarget To Combine Services With Informa Tech's Digital Businesses

TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…

Industry News January 12
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Seedtag Launches ‘Contextual Audiences' Tool For Targeted Advertising

Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium…

Solution Spotlight November 14
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Intentsify Announces Multi-Language Intent Data Solution

Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities…

Industry News November 13
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Invoca Launches Conversation Intelligence AI Innovations

Invoca Launches Conversation Intelligence AI Innovations

Invoca, a provider of conversation intelligence AI, enhanced its Signal AI suite and introduced Signal AI Studio, which seeks to…

Industry News October 17
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B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
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