Latest In: targeting and personalization

AI Alyce artificial intelligence corporate gifting personalization sending platform Sendoso targeting targeting and personalization
Sendoso & Alyce Team Up To Create ‘Largest' Gifting Solution

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…

Industry News February 1
ABM Accountbased marketing advertising AI artificial intelligence B2B advertising Demandbase gotomarket strategies GTM GTM strategies personalization targeting targeting and personalization
Demandbase Reveals AI-Powered Advertising Innovations

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…

Industry News January 31
customer engagement customer experience Forrester personalization research targeting targeting and personalization
How High-Growth Companies Are Navigating The 2023 Downturn

How High-Growth Companies Are Navigating The 2023 Downturn

When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…

Demanding Views April 7
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AI automation demand generation Momentive personalization SurveyMonkey targeting and personalization
Momentive Upgrades Survey Creation Capabilities For SurveyMonkey

Momentive Upgrades Survey Creation Capabilities For SurveyMonkey

Momentive, the maker of SurveyMonkey and GetFeedback, launched three new survey creation features for SurveyMonkey Enterprise and U.S.…

Industry News January 31
Beaconstac Content Content Strategies Data management data strategies Lionsgate personalization QR codes targeting targeting and personalization
How Lionsgate Boosted Engagement By 12K Impressions With QR Codes

How Lionsgate Boosted Engagement By 12K Impressions With QR Codes

Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger…

Case Studies January 5
Bynder content creation content management Content Strategies content template DAM digital asset management targeting targeting and personalization
Bynder Unveils Studio, A Unified Digital Content Creation & Templating Solution

Bynder Unveils Studio, A Unified Digital Content Creation & Templating Solution

Bynder innovated its digital asset management (DAM) platform through the release of Studio, a new solution designed for…

Industry News December 5
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The Ultimate Guide For Conducting Customer Support Through Video Interaction

The Ultimate Guide For Conducting Customer Support Through Video Interaction

All businesses generate more sales if they have loyal customers who keep coming back for more. One-off customers…

Demanding Views February 1
event marketing events Folloze live events personalization targeting targeting and personalization virtual events
Folloze Launches Live Events Solution For Personalized & Targeted Virtual Engagement

Folloze Launches Live Events Solution For Personalized & Targeted Virtual Engagement

Folloze, a buyer experience platform, revealed Folloze Live Events, an intuitive event experience designer, to help frontline marketers…

Industry News October 8
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How To Target Your Best Accounts With The Right Messaging

How To Target Your Best Accounts With The Right Messaging

Chances are you have an account-based marketing (ABM) program, or you're at least testing a pilot program.

Demanding Views September 24
6sense Accountbased marketing display advertising Jason Zintak targeting and personalization
6sense Launches Dynamic Display Advertising

6sense Launches Dynamic Display Advertising

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers…

Industry News December 20
Brightcove Brightcove PLAY Eastern Bank engagement targeting and personalization VIAVI Solutions video content
Brightcove PLAY 2018: Personalized Video Content Generating Success For Greater Audience Engagement

Brightcove PLAY 2018: Personalized Video Content Generating Success For Greater Audience Engagement

Developing personalized content experiences is an ongoing task for B2B marketers today as buyers expect vendors to fully…

Industry News May 24
demand generation Hushly targeting and personalization website abandonment
Hushly Aims To Limit Website Abandonment With Relevant Content Recommendations

Hushly Aims To Limit Website Abandonment With Relevant Content Recommendations

Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a…

Solution Spotlight March 5
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