According to Gartner, 94% of Chief Sales Officers (CSOs) are not confident in their team’s ability to meet or exceed revenue goals, highlighting the need for new technologies that allow CSOs to accurately forecast. As organizations navigate digital transformation efforts, a key aspect of this journey is foregoing analog methods…

When we think of CEOs, we don’t always associate the position with a background in sales, but it’s more common than you think. According to “The Chief Marketing Officer Matters,” more than 25% of CEOs started with a marketing and sales background. Many of the most influential CEOs today, from…

In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on remote interactions and digital channels, marketers must adapt their strategies to engage and convert target accounts effectively. A key approach to achieving this is with data-driven, multichannel, account-based marketing (ABM). By leveraging…