Disruptions to business operations are rarely welcomed as they increase uncertainty and confusion. Whether it’s a global pandemic or a cargo ship getting stuck in the Suez Canal, businesses need to respond promptly to customers seeking answers during every circumstance.

Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front door to the brand, unearths critical insights on prospects and drives revenue…

Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my favorite studies about podcast efficacy comes from…