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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

How B2B Marketers Can Thrive In The Age Of Data Privacy

How B2B Marketers Can Thrive In The Age Of Data Privacy

Over the past decade, new privacy regulations have given individuals much greater visibility and control over how their personal data is collected, used, sold and secured. The General Data Privacy Act (GDPR) and the California Consumer Protection Act (CCPA), both enacted in 2018, created a seismic shift in privacy legislation…
3 Effective Tools Sales Teams Need Now

3 Effective Tools Sales Teams Need Now

For sales teams across the country, the shift from in-person to online work during to the Covid-19 pandemic (along with uncertainty that came with it) represented some of the most difficult challenges their companies ever faced. And although challenges still remain, sales executives have good reason to believe the future…
7 Ways Competitive Win/Loss Analyses Can Help Your Company

7 Ways Competitive Win/Loss Analyses Can Help Your Company

Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing clients. With markets becoming more competitive than ever and more of the buyer’s journey taking place prior to sales engagement, the marketing department is responsible for winning and maintaining business.
Finding Buyers In Market Today

Finding Buyers In Market Today

Time is a seller’s most valuable and scarce resource — but many sellers spend their time spinning their wheels, chasing the wrong prospects and pouring effort into deals that will never materialize.
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