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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

4 Actions CSOs Must Take For Key Account Success

The global pandemic created unforeseen market disruptions and changes in B2B buyer behavior, including an increase in conservative customer decision making and a shift in strategic relationships between suppliers and customers. In fact, 41% of key B2B customers in a recent Gartner study reported that the economic implications of Covid-19…

Put Marketers In The Driver’s Seat This Year

Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front door to the brand, unearths critical insights on prospects and drives revenue…

4 Ways To Maximize Your Brand Podcast

Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my favorite studies about podcast efficacy comes from…

3 Reasons Lead Scoring Is Failing Marketers

There’s a long history of reliance on modeling to provide revenue guidance in finance — it essentially predicts corporate performance based on myriad factors. In the sales and marketing world, the parallel concept is lead scoring. However, experience shows that current lead scoring efforts leave much to be desired, as…
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