Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature December 2
Latest In: AI
CallMiner Advances Agentic AI Framework to Transform CX
CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…
News Brief December 1
Outcomes Rocket ABM Report Shows ROI Impact of AI Integration
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief December 1
Salesforce Adds Deep Observability to Agentforce 360 Platform
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief November 25
Webinar with NetLine’s Josh Baez Focuses on Winning B2B Buyers
For years, marketers have chased the “perfect moment” — that signal, that spike, that perfect time to act.…
Blog November 24
Trilliad’s Details ‘Growth Paradox’ for B2B Marketers
Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…
News Brief November 24
Aurasell Offers First AI-Native GTM Platform
Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…
News Brief November 20
Get Ready for 2026 with These Four SPS25 Webinars
If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…
Blog November 20
Inside the AI Co-Analyst Era: Leaders at The Harris Poll on How B2B Researchers Lead with Human Judgment
B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data,…
Feature November 19
pharosIQ Rolls Out atlasIQ Intelligence Engine
pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…
News Brief November 18
Goldcast Launches Agentic Video Editor
Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…
News Brief November 17
Spotlighting the B2BMX Sessions from Advertising Week New York
Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…
Blog November 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
