TRAK Data Releases New On-Demand Marketing Data Platform
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…
Industry News May 10
Latest In: Predictive Analytics
MRP Prelytix To Host Virtual Event For Enterprise-Class ABM
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…
Industry News November 4
Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies…
Blog August 10
Demandbase Expands Predictive Analytics Capabilities For ABX Cloud
Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through…
Industry News June 23
Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle
Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the…
Demanding Views May 21
Demand Science Acquires Internal Results & Leadiro
Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and…
Industry News April 21
How AI And Machine Learning Can Make Forecasting Intelligent
Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad…
Demanding Views January 2
ABM’s Potential Is Endless. But We’re Already Endangering It
We've all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats.…
Demanding Views July 12
3 Ways To Maximize AI At Your Company
The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while…
Demanding Views July 9
Intent Signals: Which Ones Are Truly Actionable?
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…
Demanding Views May 21
Sizmek To Acquire Rocket Fuel
Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket…
Industry News July 18
IDG Unveils Predictive Intelligence Engine For ABM Suite
IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…
Industry News March 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
