Latest In: customer engagement

buyer engagement buyer experience corporate gifting customer engagement customer experience Marketing personalization targeting
LIGHTFIELD STUDIOS — stock.adobe.com

Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey

We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…

Demanding Views January 5
advertising buyer engagement customer engagement Influ2 personalization personbased advertising targeting
Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
customer engagement customer experience customer outreach ProTexting SMS marketing text messaging texting Twilio
terovesalainen – stock.adobe.com

ProTexting Integrates With Twilio To Help Enhance SMS Marketing

ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…

Industry News December 27
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI automation brand marketing branding customer engagement generative AI machine-learning personalization Sales strategies SOCi
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations

SOCi Genius Aims To Streamline Brand Engagements Across Company Locations

SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…

Solution Spotlight December 19
Cardii corporate gifting customer engagement customer experience digital experiences gifting
Cardii Unveils AR-Powered Gift Cards For Businesses This Holiday Season

Cardii Unveils AR-Powered Gift Cards For Businesses This Holiday Season

Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…

Industry News December 1
artificial intelligence customer engagement customer marketing. intent intent data Intentsify multilanguage personalization
Kiattisak – stock.adobe.com

Intentsify Announces Multi-Language Intent Data Solution

Intentsify, a provider of AI-generated intent intelligence and full-funnel customer engagement solutions, revealed new multi-language intent data capabilities…

Industry News November 13
Cohora content marketing Content Strategies customer engagement customer experience UGC usergenerated content
Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…

Solution Spotlight July 18
customer engagement customer experience Forrester personalization research targeting targeting and personalization
How High-Growth Companies Are Navigating The 2023 Downturn

How High-Growth Companies Are Navigating The 2023 Downturn

When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…

Demanding Views April 7
customer engagement customer journey data analysis Data management personalization Speedeon
The Top 3 Reasons It's Time To Reassess Your Customer Journey

The Top 3 Reasons It’s Time To Reassess Your Customer Journey

Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves.…

Demanding Views March 20
customer engagement data analysis data strategies Momentive survey survey monkey
Momentive Announces SurveyMonkey Price Optimization Solution

Momentive Announces SurveyMonkey Price Optimization Solution

Momentive, creator of SurveyMonkey and GetFeedback, launched its new Price Optimization solution for SurveyMonkey to help provide in-product…

Industry News November 11
B2B Summit Customer Analytics customer engagement customer experience Forrester
An Inside Look At The Forrester B2B CX Index

An Inside Look At The Forrester B2B CX Index

Amongst the multitude of innovations and research revealed at Forrester's B2B Summit, Forrester VP Analysts Laura Ramos and…

Blog June 8
AIpowered customer engagement personalization phrasee SaaS platform
Phrasee Launches Language Personalization Technology To Help Increase Customer Experiences

Phrasee Launches Language Personalization Technology To Help Increase Customer Experiences

Phrasee aims to enhance customer experiences by optimizing the language brands use across the buyer's journey. The company's…

Solution Spotlight March 28
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series