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				AI Analytics artificial intelligence Content Strategies data and analytics demand generation digital marketing digital marketing strategies experimentation gotomarket strategies GTM GTM strategies machine-learning ML 				
				
				
                
                
                    
                    The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…
					
						Demanding Views					
                    February 20
                 
             
   	
	
	
	
	
	
	
   			
            
				
				ABM Accountbased marketing advertising AI artificial intelligence B2B advertising Demandbase gotomarket strategies GTM GTM strategies personalization targeting targeting and personalization 				
				
				
                
                
                    
                    Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
					
						Industry News					
                    January 31
                 
             
   	
	
	
	
	
	
	
   			
            
				
				data data analysis Data management data strategies datadriven marketing gotomarket strategies gotomarket teams GTM Truent 				
				
				
                
                
                    
                    The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
					
						Demanding Views					
                    January 26
                 
             
   	
	
	
	
	
	
	
     
	  
		  
		  		  
	  
	  
  
      			
            
				
				#B2BMX ABM Accountbased marketing B2B Marketing Exchange Content Content Strategies demand generation gotomarket gotomarket strategies Sales Enablement sales strategy 				
				
				
                
                
                    
                    The road to hell might be paved by good intentions, but the road to excellent marketing is paved…
					
						Industry News					
                    January 23
                 
             
   	
	
	
	
	
	
	
   			
            
				
				clearbit data Data Intelligence data provider data strategy gotomarket strategies GTM Hubspot 				
				
				
                
                
                    
                    HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…
					
						Industry News					
                    November 2
                 
             
   	
	
	
	
	
	
	
   			
            
				
				AI artificial intelligence data Data management data strategies gotomarket gotomarket strategies GTM MindTickle 				
				
				
                
                
                    
                    Mindtickle, a data-driven sales enablement and readiness platform, revealed new AI-powered capabilities designed to streamline workflows for revenue…
					
						Industry News					
                    October 18
                 
             
   	
	
	
	
	
	
	
   			
            
				
				B2B Sales and Marketing Exchange b2bsmx gotomarket strategies GTM revenue revenue strategies 				
				
				
                
                
                    
                    By this time next week, the B2B Sales & Marketing Exchange (#B2BSMX) will have wrapped up and nearly 1,000…
					
						Industry News					
                    August 2
                 
             
   	
	
	
	
	
	
	
   			
            
				
				AI artificial intelligence Databricks gotomarket strategies GTM zoominfo 				
				
				
                
                
                    
                    ZoomInfo, a go-to-market (GTM) platform, teamed up with Databricks, a data and AI company, to deliver ZoomInfo's B2B data…
					
						Industry News					
                    July 7
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Data management Falkonai gotomarket strategies GTM revenue strategies Sales Enablement 				
				
				
                
                
                    
                    Even in the best economic times, business development reps (BDRs) hear “no” all day, every day. To keep…
					
						Demanding Views					
                    June 26
                 
             
   	
	
	
	
	
	
	
   			
            
				
				account planning Accountbased marketing AI artificial intelligence ChatGPT gotomarket strategies peopleai 				
				
				
                
                
                    
                    Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI…
					
						Industry News					
                    May 16
                 
             
   	
	
	
	
	
	
	
   			
            
				
				gotomarket strategies Outreach personnel Sales Enablement sales execution 				
				
				
                
                
                    
                    Quick Scoop: Outreach hired David Ruggiero as President of Go-To-Market. Ruggiero will lead the company's global sales, marketing…
					
						Industry News					
                    May 9
                 
             
   	
	
	
	
	
	
	
   			
            
				
				ChatGPT Data management gotomarket strategies GTM intent data personalization zoominfo 				
				
				
                
                
                    
                    ZoomInfo, a go-to-market (GTM) software, data and intelligence provider, announced it will integrate GPT technology into its platform.…
					
						Industry News					
                    February 21