Latest In: personalization
AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…
Feature
June 8
activation interoperability AI readiness customer identity data strategy governance latency marketing operations martech architecture martech stack personalization
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views
June 5
agentic AI autonomous marketing Bluecore CDP customer engagement enterprise retail identity resolution Insider One personalization retail marketing
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief
June 4
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
Adobe Summit AI AI agents AI in Marketing artificial intelligence customer experience CX Enterprise marketing technology personalization
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief
April 27
acquisitions AI Canva collaboration customer data marketing automation marketing lifecycle Ortto personalization Simtheory
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…
News Brief
April 22
ABM account-based marketing benchmark survey content strategy marketing operations personalization
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog
April 20
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature
April 15
ABM campaigns AI platform campaign execution GTM Strategy marketing tools omni-channel marketing personalization
Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…
News Brief
April 13
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views
April 10
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog
April 7
AI in B2B Research B2B buyers B2B marketing buyer behavior customer reviews demand generation lead generation Marketing Transparency personalization Self-Serve Evaluation Social Proof Third-Party Validation
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views
March 31