AI Aptarro artificial intelligence Campaign Optimization Series Demandbase Emerald Studio gifting Mperativ
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series…
Blog
December 30
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Aptarro campaign performance Campaign Performance: Measuring What Really Matters Carroll Cline Crafting Content That Maximizes C-Suite Impact. Daniel Raskin Demandbase Emerald Emerald Studio gifting Gracey Cantalupo Hannah Jordan Jenna Abrams Juan Alvarado Klaudia Tirico Lori Culliton Mperativ Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting Sheri Butts
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…
News Brief
April 8
Cardii corporate gifting customer engagement customer experience digital experiences gifting
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…
Industry News
December 1
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Looking to add an extra special touch to your holiday communications and beyond? Sendoso, a corporate gifting platform,…
Industry News
November 29
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&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay…
Industry News
October 24
COVID19 enterprise gifting gifting global marketing Microsoft Dynamics 365 sending platform Sendoso
In a world where human connection has become a priority, sending strategies have stepped up to help marketers…
Blog
September 28
funding round gifting gifting platform sending platform Sendoso Series C funding
Sending platform Sendoso secured $100 million in Series C funding, bringing its total funding over $152 million. The round was…
Financial News
September 15
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As B2B marketers continue to find innovative new ways to keep their audiences engaged, gifting and direct mail…
Industry News
June 23
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Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as…
Industry News
March 30
ABM account engagement gifting RollWorks Sendoso
RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based…
Industry News
November 20
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Direct mail and swag gifting have quickly become a common strategy to help B2B companies increase brand awareness,…
Industry News
April 3
ABM Alyce gifting personal experience personalization PX
Real talk: We haven't strayed very far from our knuckle-dragging days. I mean, it's hard to tell —…
Demanding Views
March 1