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Latest In: lead generation

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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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DV Wave 2

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…

Demanding Views June 20
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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…

News Brief June 16
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Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…

Case Studies March 6
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As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…

Feature March 5
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Lusha has launched a new AI Recommendations capability designed to help sales teams build more accurate and robust pipelines so they can focus on having meaningful interactions with prospects.

Lusha Adds AI Recommendations to Elevate Sales Prospecting and Pipeline Development

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with…

Industry News February 18
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Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands, to expand its reach in Europe.

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…

Industry News February 3
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CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…

Industry News February 21
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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…

Case Studies February 5
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Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…

Industry News January 17
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TechTarget To Combine Services With Informa Tech's Digital Businesses

TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa…

Industry News January 12
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RevLine Marketing Welcomes Mark Nachlis As Managing Director

RevLine Marketing Welcomes Mark Nachlis As Managing Director

RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…

Industry News December 15
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