A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
Agentic Workflows AI artificial intelligence Core Intelligence Databook GTM Control Center Guided Selling Platform revops Sales Ops
Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…
News Brief
October 7
agentic AI AI artificial intelligence data Gartner revops workflow automation
Revenue operations (RevOps) is undergoing a seismic shift. At the heart of this transformation is the rise of…
Demanding Views
September 19
Market Signals revops Surfe
Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists,…
News Brief
September 17
Adobe AI artificial intelligence B2B Demand Generation Service Market Constant Contact Demandbase genAI HootSuite Hubspot InsideView LinkedIn Marketing Solutions MailChimp marketo Pardot Revenue operations revops salesforce Sprout Social Strategic Revenue Insights
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief
September 9
AI AI agents artificial intelligence HG Insights MadKudu Revenue Growth Intelligence Fabric revops sales
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief
August 19
AI artificial intelligent Revenue operations revops SalesLoft The Rise of RevOps to the C-Suite
Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership…
News Brief
July 28
AI-powered tech Gong MarTech pipeline analysis pipeline management revenue management revops sales tech
Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring…
Financial News
March 10
alignment Data management data strategies Revenue operations revops sales and marketing alignment technology
RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…
Industry News
November 16
Data management data operations data strategies DataOps Openprise revenue management Revenue operations revenue strategies revops
Openprise, a provider of RevOps data automation, released DataOps for RevOps, a set of new capabilities designed to…
Industry News
October 24
revenue enablement revenue strategies revops sales Sales Enablement Sales strategies
According to Gartner, 94% of Chief Sales Officers (CSOs) are not confident in their team's ability to meet…
Demanding Views
September 8
automation data data automation Data management Openprise Revenue operations revops
Openprise, a provider of RevOps data automation, released a set of solutions for Microsoft Dynamics 365 along with…
Industry News
May 30