Industry Insights

How Amplience Leveraged ABX To Boost Business Development Visibility

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

May 24, 2023
Written by Kelly Lindenau

The Top 9 Takeaways From The 2023 Campaign Optimization Series

Last week, the 2023 edition of Demand Gen Report’s Campaign Optimization Series — or as I like to call it, the GOAT (greatest onlineeventof all time) — saw more than 2,000 marketing and sales practitioners tune in to learn all about the latest B2B trends they can infuse into their existing strategies.…

May 4, 2023
Written by Kelly Lindenau

New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals

With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of Marketing Budgets” report. But despite these challenges, 72% said their marketing team will…

April 26, 2023
Written by Kelly Lindenau

B2BMX 2023 Day 3: Creativity & Customer Focus Drive Marketing Success

The biggest takeaway from day three of #B2BMX 2023? B2B doesn’t have to mean “boring-to-boring.” The importance of creativity, emotion and humanity in B2B campaigns were key themes across multiple tracks — here’s an overview of the day’s high points.

March 3, 2023
Written by Karen Axelton, Contributing Writer

B2BMX 2023 Day 1 & 2 Recap: Using Technology To Empower Human Connection

Is artificial intelligence (AI) coming for your job? The promise and power of AI was a key topic of discussion at B2B Marketing Exchange 2023 (#B2BMX). With five tracks including ABM In Action Live, Content2Conversion, Demand Gen Summit, Sales Impact Summit and Go-To-Market Strategy, #B2BMX gave marketers plenty of insights…

March 1, 2023
Written by Karen Axelton, Contributing Writer

#B2BMX Preview: A Sneak Peek Into B2B’s Biggest Event

Pardon the humble brag, but the B2B Marketing Exchange (#B2BMX) is a must-attend event for marketing practitioners. Given all the economic uncertainties and explosion of new technologies, #B2BMX 2023 will include the most important “need-to-know” information for B2B marketers.

February 1, 2023
Written by Kelly Lindenau

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…

January 10, 2023
Written by Kelly Lindenau