Industry Insights

Demand Gen Report Wrapped: The Hottest Topics In B2B Marketing In 2023

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans (shout out to my fellow top 3% Taylor Swift listeners!), it’s also a genius marketing move by the…

December 6, 2023
Written by Kelly Lindenau

What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that…

November 29, 2023
Written by Kelly Lindenau

2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment

RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift to RevOps — which 72% of companies currently utilize — is propelled by a convergence of technological advancements, data-driven methodologies and a marked shift toward customer-centricity.

November 16, 2023
Written by Kelly Lindenau

DGR Quick Six: The Vital Role Of DE&I In B2B Media Buying Strategies

“DGR Quick Six” is a new monthly series that features one of the industry’s trendiest topics distilled into six hard-hitting questions answered by an in-the-field practitioner. This month, we’re talking all things diversity, equity and inclusion (DE&I).

October 30, 2023
Written by Kelly Lindenau

6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, held its fifth annual Breakthrough customer conference in Frisco, Texas from Oct. 16 through Oct. 19. The event brought together more than 1,000 sales and marketing leaders to participate in…

October 23, 2023
Written by Kelly Lindenau

Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, there are seemingly endless suggestions and strategies practitioners are encouraged to adopt to unlock the fabled “do…