Industry Insights

Demandbase Acquires InsideView, DemandMatrix To Create Premium B2B Data & Intelligence Solutions

Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November…

May 4, 2021
Written by Klaudia Tirico

AI-Powered Marketing: Leveraging First- & Third-Party Behavioral Data To Improve AI & Organizational Effectiveness

Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help collect higher quality data, deliver better buyer experiences and more.

April 21, 2021
Written by Michael Rodriguez

Gartner Research: 58% Of Sales Reps Require Coaching To Better Sell In A Virtual Environment

With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales.

March 19, 2021
Written by Michael Rodriguez

Q&A With David Lewis, CEO DemandGen: How Joining Forces With BDO Digital Will Help Even More Businesses Transform Digitally

It can be argued that no company represented the expansion and evolution of the role and practice of demand generation more than DemandGen International. Over the past decade, the company has been credited with helping a prestigious list of B2B brands apply the methods and technologies for driving growth, including…

March 9, 2021
Written by Demand Gen Report Team

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among savvy B2B marketers.

March 3, 2021
Written by Michael Rodriguez

Insights From #B2BMX 2021: Refreshing Virtual Content & Landing Pages To Remix Client Experiences

As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how to set themselves up for success…

February 25, 2021
Written by Kelly Lindenau

#B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021

With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to help marketers refresh their minds, renew…

February 25, 2021
Written by Michael Rodriguez