Industry Insights

The 3 Steps To Illuminating Dark Social: How To Track ‘Secret’ Shares & Remain Relevant In Private Channels

If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I don’t blame you. What initially comes across as the mysterious underbelly of B2B is actually a lot less nefarious than it sounds — and a lot more critical than marketers realize.

July 27, 2022
Written by Kelly Lindenau

The B2B Marketer’s Guide To Events In The Metaverse

As artificial intelligence (AI) continues its evolution — it’s predicted that the AI market will keep growing by at least 120% annually — it’s not surprising the metaverse came to fruition. As it quickly enters the B2B space as a way of enhancing events through immersive and interactive experiences, experts…

July 13, 2022
Written by Kelly Lindenau

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers’ evolving…

June 22, 2022
Written by Kelly Lindenau

#B2BMX: NLA Recap: As ABM Strategies Advance, Alignment & Personalization Enter The Spotlight

Virtual events are alive and well — and perhaps there’s no better example than Demand Gen Report’s annual B2B Marketing Exchange: Next Level ABM event. Through an event that featured an impressive speaker line-up from the likes of Microsoft, Oracle, Forrester, McKinsey and more, thousands of B2B marketers learned how…

June 15, 2022
Written by Christina Cargulia & Kelly Lindenau

Are You Prepared To Enter The OOH World Of Advertising?

Whether it’s a pop-up that young singles in your area are looking to meet or a banner highlighting the different solutions to a problem you recently researched, advertisements are everywhere. And as the online space becomes more muddled and crowded with them, prospects are tuning them out — making it…

May 11, 2022
Written by Kelly Lindenau

Forrester B2B Summit: Customer Obsession & The Increased Reliance On AI

As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day packed with breakout sessions, case studies and keynotes. The Demand Gen Report team once again sat in the…

May 6, 2022
Written by Kelly Lindenau

Forrester’s B2B Summit Underscores Catalysts For Change, Future Of B2B Content

More than 2,000 B2B practitioners arrived in Austin, TX for Forrester’s annual B2B Summit to empower their strategies, fuel the revenue engine and move their businesses forward. With more than 1,000 additional attendees tuning in to the digital experience, B2B Summit North America featured more than 110 role-based sessions, analyst…