Lead LifeCycle Series

Marketers invest a lot of time and money to capture new leads – but then what? Scheduled for the week of July 21st, 2014, DGR will host a week-long webinar series that follows the life of the lead from acquisition → to nurture → to close. Each 30-minute session will be moderated by Demand Gen Report and include real world examples on the given topic presented by industry thought leaders.

Topics include (but not limited to):

  • Lead Acquisition & development
  • E-marketing
  • CRM Integration
  • Database Optimization
  • Persona development
  • Campaign Mapping
  • Social
  • Mobile
  • Content
  • Lead Scoring
  • Lead Nurturing
  • On-line engagement
  • Sales Enablement

 

The sponsorship package includes:

  • Shared lead pool. You will receive the combined leads for your session and the full registration list
  • Logo inclusion on a banner ad on the DGR site & joint promotional page
  • MP4 file of the webcast to host on your site, segment for lead nurturing campaigns, etc.
  • Opportunity to submit guest blog post on the DGR Blog
  • Solution Spotlight – your solution posted on the DGR home page for one month (first-come first-served)
  • Social Media Exposure — promotion through our social media channels including LinkedIn, Twitter and Facebook – #LLC14

DGR will moderate, produce and promote the series. Sponsors will receive a shared lead pool containing registrations from the entire series.

Investment – $12,500 net

 

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