Latest In: MarTech

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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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OfferFit Secures $25M In Series B Funding

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…

Financial News November 15
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Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO

Channel99 Welcomes Bizible Co-Founder Peter Thompson As CTO

Channel99, a new solution in the B2B martech space designed to help marketers measure the quality of channels…

Industry News February 21
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Foundry Releases Contact-Level B2B Intent Data

Foundry Releases Contact-Level B2B Intent Data

Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry…

Industry News October 19
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How Stack Moxie Saved Its Marketing Team 50 Hours Of Manual Effort Per Week

How Stack Moxie Saved Its Marketing Team 50 Hours Of Manual Effort Per Week

Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie's…

Case Studies October 4
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Drift Appoints Scott Ernst As Chief Executive Officer

Drift Appoints Scott Ernst As Chief Executive Officer

Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company's executive team…

Industry News June 15
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Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…

Demanding Views February 28
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The Top 5 ABM Trends To Expect In 2022

The Top 5 ABM Trends To Expect In 2022

Looking back on the last couple of years, it's clear that B2B buying has finally gone digital. Mirroring…

Demanding Views November 29
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New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…

Industry News October 6
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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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Why ABM Is Only As Good As The Data

Why ABM Is Only As Good As The Data

While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic's…

Demanding Views July 9
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How Marketing Can Encourage Early Adopters

How Marketing Can Encourage Early Adopters

In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software…

Demanding Views April 16
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