B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
Latest In: buyer behavior
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
Sitecore Enhances Buyer Data Offering With Reflektion Acquisition
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…
Industry News September 7
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution
I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…
Blog March 19
New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…
Industry News June 7
LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales…
Industry News April 19
True Influence Launches Open API For InsightBASE Platform
Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track…
Industry News April 7
StreamSend Introduces Platform Aimed To Personalize The Buyer’s Journey
Email marketing service provider StreamSend Email Marketing has introduced a platform that positions marketers to schedule emails based…
Industry News February 8
True Influence Aims To Identify Anonymous Visitors
True Influence's InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before…
Solution Spotlight January 12
DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content
When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An…
Industry News June 24
Silverpop Adds 380 Clients, Sees Growing Interest In Marketing Automation
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed…
Industry News January 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
