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Latest In: connected TV

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StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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Advertisers Want to Move Beyond Search and Social— The Question Is “How?”

Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and…

Demanding Views October 17
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Three Reasons LinkedIn is Earning a Bigger Share of 2025 B2B Marketing Budgets

Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial…

Demanding Views July 25
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From TikTok to TV Screens: Rollo’s CTV Advertising Breakthrough

B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate…

Case Studies July 24
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MNTN, ZoomInfo Partner on B2B Advertising

MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business…

News Brief July 14
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Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…

Blog September 26
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Madison Logic Enters The CTV Space Through ABM CTV Release

Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness…

Industry News September 26
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Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift'

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a…

Industry News September 15
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Are You Prepared To Enter The OOH World Of Advertising?

Are You Prepared To Enter The OOH World Of Advertising?

Whether it's a pop-up that young singles in your area are looking to meet or a banner highlighting…

Industry News May 11
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