Latest In: customer data platform

Acxiom attribution CDP customer data platform measurement tools personalization Treasure Data
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…

Industry News February 7
ABM CDP customer data platform customer engagement Demandbase DemandMatrix InsideView intent data Microsoft
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights

Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights

Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…

Industry News November 10
CDP customer data platform data data audit go to market GTM strategies Terminus Zylotech
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…

Industry News October 28
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Adobe CDP customer data platform customer experience Experience Cloud
Q&A With Adobe's Brian Glover: The New Era Of CX Initiatives

Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives

Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…

Industry News October 19
ABM artificial intelligence business scoring customer data platform Data management Leadspace
Leadspace CDP Aims To Support Data Management & ABM Plays With AI

Leadspace CDP Aims To Support Data Management & ABM Plays With AI

The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score,…

Solution Spotlight June 29
customer data platform machine-learning Tealium Tealium AudienceStreatm Tealium Predict
Tealium Launches Predict Solution Powered By Machine Learning

Tealium Launches Predict Solution Powered By Machine Learning

Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer…

Solution Spotlight January 13
customer data customer data platform Evergage Evergage Data Warehouse Karl Wirth personalization platform data
Evergage Releases New Data Warehouse Solution For Analysts

Evergage Releases New Data Warehouse Solution For Analysts

Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give…

Industry News August 15
Acquisition CDP customer data platform Doug Bewsher Leadspace marketing automation ReachForce
Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for…

Industry News June 28
B2B commerce CDP connections Customer 360 customer data platform salesforce Stephanie Buscemi
Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences

Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences

The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses…

Industry News June 24
Bob Stutz CDP connections customer data platform enterprise marketing salesforce Salesforce Customer 360
Salesforce Looks To Break Into CDP Market With Upcoming Release

Salesforce Looks To Break Into CDP Market With Upcoming Release

Salesforce announced plans to launch a customer data platform (CDP) that combines insight and engagement capabilities in a…

Industry News March 27
360view Allen Pogorzelski CDPs customer data platform Data management Marketing analytics Openprise
How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

How B2B Organizations Are Seeing The 360-Degree View Of The Customer Take Shape

Over 20 years ago, the elusive “360-degree view of the customer” was a value proposition in datasheets from…

Demanding Views March 18
customer data customer data platform Network of Record Radius Radius Unify
Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data…

Solution Spotlight December 10
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