Latest In: digital transformation

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Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift'

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a…

Industry News September 15
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Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation

Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation

Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to…

Industry News September 16
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#B2BSMX Recap: Marketers Turn To Brain Science For Stand-Out Branding Strategies

#B2BSMX Recap: Marketers Turn To Brain Science For Stand-Out Branding Strategies

As the in-person B2B Sales & Marketing Exchange (#B2BSMX) entered its second day, organizations, experts and practitioners continued…

Industry News August 13
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How Marketing Can Encourage Early Adopters

How Marketing Can Encourage Early Adopters

In sectors where the digital transformation is occurring at a glacial place, convincing customers to buy disruptive software…

Demanding Views April 16
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Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…

Industry News July 22
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Digital Transformation, Customer Centricity Take Center Stage At Dreamforce 2019

Digital Transformation, Customer Centricity Take Center Stage At Dreamforce 2019

Dreamforce 2019 kicked off in full force this week, bringing thousands of “Trailblazers” to the heart of San…

Industry News November 20
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Stein IAS Chairman Shares Why Post-Modern Marketing Requires Digital Transformation

Stein IAS Chairman Shares Why Post-Modern Marketing Requires Digital Transformation

Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing…

Industry News August 28
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#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today's B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and…

Industry News August 15
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Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…

Blog March 19
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Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns

Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns

Digital transformation has given B2B companies new and innovative ways to enhance their buyer's experience. While it positions…

Blog April 6
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Marketo Unveils Big Data Architecture Platform

Marketo Unveils Big Data Architecture Platform

Marketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce…

Industry News March 3
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