Experiment, Invest & Refine GTM: How To Maximize Sales Productivity
Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…
Industry News December 14
Latest In: go to market
B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners.…
Industry News September 13
Activate Marketing Services Announces New CEO & President
Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard…
Industry News September 7
Salesroom Raises $8.5M In Seed Funding
Salesroom, an interactive video conferencing platform, closed an $8.5 million seed funding round led by Craft Ventures, with…
Financial News June 30
How To Accelerate GTM Strategies With Intent & Behavioral Signals
Marketers are no longer using their mother's intent data — as with most B2B staples, intent data has…
Blog April 13
TrustRadius Announces Demandbase One Integration To Better Target Buyers
TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers…
Industry News March 29
Demandbase Academy Offers New ABX Certification
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX…
Industry News February 16
iPaaS Vendor Celigo Secures $48M
Celigo, an integration platform as a service (iPaaS) provider, raised $48 million in Series C funding led by…
Financial News December 13
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Why GTM Must Be Intentional: Terminus Co-Founder Sangram Vajre Discusses New Book ‘MOVE’
By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers…
Industry News September 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
