Uberflip’s Sales Assist Tool Aims To Streamline, Personalize Content Experiences
The new Sales Assist solution from Uberflip is designed to help marketing teams create and manage brand-approved templates…
Solution Spotlight April 26
Latest In: marketing and sales alignment
How Martech & Salestech Can Help Improve Organizational Efficiency & Collaboration
The digital transformation of B2B has given rise to new technology solutions that help address challenges with the…
Blog April 13
How Data Creates Harmony Between Sales and Marketing
B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…
Demanding Views June 24
B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment
Sales and marketing are not aligned within most organizations, and it has been a common pain point for…
Industry News November 18
B2B Marketers Fuel Social Selling Strategies With Insight, Content
While many B2B companies are beginning to recognize the value of social selling, progressive organizations are finding success…
Industry News September 2
Why You Shouldn’t Put Off Brokering A Marketing And Sales Peace Treaty
In today's always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing…
Demanding Views August 24
Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their…
Demanding Views May 27
Sales Reps Struggle To Find Right Content To Close Deals, Survey Reveals
One out of every three sales representatives reports that it is a daily struggle to obtain the right…
Industry News November 1SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology
The good news is marketing organizations have doubled technology spending in the last two years, according to new…
Industry News June 7
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
