#B2BSMX Explores New Executive Realities & Strategies That Drive Revenue
The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with…
Industry News October 29
Latest In: Pedowitz Group
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
5 Steps To Strategic Partnering In 2018
I don't have time or resources to invest in partnerships that exchange kind words and tchotchkes but produce precious few business deals. Below…
Demanding Views December 1
The Five Stages of Maturity In Customer-Centric Revenue Operations
Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech…
Demanding Views June 30
3 Proven Strategies On How To Run Marketing Like A Profitable Business
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can…
Demanding Views March 31
Are You Underestimating Marketing’s Influence On Revenue?
What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping…
Demanding Views September 30
Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition
With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…
Blog July 6
The High Cost Of Status Quo
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today,…
Demanding Views April 19
The Rise Of The Marketing Technology Officer
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study…
Demanding Views January 3Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem
On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the…
Industry News November 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
