B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
Latest In: CDP
From Legacy to Innovation: The Rise of Composable CDPs
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ,…
Feature April 2
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Optimizely Acquires Zaius To Improve Digital Experience Creation
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX Updates CDP Platform For Improved Customer Data Management
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
5 Ways To Make Your CDP Data Chewable
Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…
Demanding Views June 12
Salesforce Acquires Evergage
Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…
Industry News February 3
Zylotech Teams Up With Bombora To Drive ABM With Enhanced Buyer Insights
Zylotech, a B2B customer data platform (CDP) company, is partnering with Bombora, a B2B intent data provider. The…
Industry News August 6
Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for…
Industry News June 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
