Latest In: IBM

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Demand Spring Unveils Leap Advisory Service

Demand Spring Unveils Leap Advisory Service

Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized,…

Industry News May 4
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Ceros Secures $100M To Enhance Its Interactive Content Platform

Ceros Secures $100M To Enhance Its Interactive Content Platform

Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity…

Financial News July 23
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Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…

Industry News July 22
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IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…

Industry News June 3
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How Marketing Can Save The World With Humor, Authenticity & Inspiration

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company's overall content marketing success as zero to minimal, according to…

Industry News February 27
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IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…

Industry News October 4
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ZoomInfo Announces Former IBM Exec As New CEO

ZoomInfo Announces Former IBM Exec As New CEO

ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace…

Industry News July 25
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Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud

Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud

Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM's Cloud…

Industry News January 19
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Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights

Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights

Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales…

Industry News March 8
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Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program

Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program

Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…

Case Studies October 18
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Bluewolf Unveils New Service To Assess Marketing Automation Solutions

Bluewolf Unveils New Service To Assess Marketing Automation Solutions

Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment,…

Industry News May 2
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IBM And Box Release Updated Expert Seller App For Sales Engagement

IBM And Box Release Updated Expert Seller App For Sales Engagement

IBM and content management platform Box have released an updated version of the IBM MobileFirst for iOS Expert…

Industry News April 11
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