Latest In: MRP

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MRP Announces Christopher Rack As CEO

MRP Announces Christopher Rack As CEO

Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue…

Industry News May 12
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ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow Increased Sales-Created Pipeline By 3X

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…

Case Studies May 18
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A Roadmap To Speed Revenue Gains For ABM Leaders

A Roadmap To Speed Revenue Gains For ABM Leaders

For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of…

Blog January 11
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Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there's…

Demanding Views January 29
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#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are…

Industry News July 29
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#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…

Industry News May 20
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MRP Unveils Intent Trends Report

MRP Unveils Intent Trends Report

MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development…

Industry News May 5
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Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience

It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and…

Demanding Views April 27
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MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI

MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI

MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to…

Solution Spotlight December 2
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ABM's Potential Is Endless. But We're Already Endangering It

ABM’s Potential Is Endless. But We’re Already Endangering It

We've all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats.…

Demanding Views July 12
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Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs

The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel…

Industry News February 13
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MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing

MRP, a predictive customer acquisition platform, announced that it has partnered with Oracle Marketing Cloud to integrate its…

Industry News January 23
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