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New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more…

Industry News April 26
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Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence Launches Real-Time Demand Platform To Refine Demand Generation

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…

Case Studies February 5
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BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
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ABM Accountbased marketing advertising AI artificial intelligence B2B advertising Demandbase gotomarket strategies GTM GTM strategies personalization targeting targeting and personalization
Demandbase Reveals AI-Powered Advertising Innovations

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…

Industry News January 31
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Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…

Industry News January 5
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IAS Announces Attention Product To Unify Media Quality & Eye Tracking

Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality…

Industry News January 4
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Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
advertising customer acquisition Influ2 net revenue retention NRR revenue enablement revenue strategies
Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization

Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization

Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…

Demanding Views November 27
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Seedtag Launches ‘Contextual Audiences' Tool For Targeted Advertising

Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium…

Solution Spotlight November 14
advertising Anteriad Content Data management data strategies datadriven advertising firstparty data thirdparty data
Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…

Demanding Views October 13
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A TikTok Shut Down Reminds Advertisers Why A Good Identity Strategy Is A Must

A TikTok Shut Down Reminds Advertisers Why A Good Identity Strategy Is A Must

At some point in the future, there's a chance that TikTok will no longer be available in the…

Demanding Views September 29
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VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI Aims To Optimize Revenue Growth Through Creative Ad Solutions

VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof,…

Solution Spotlight September 26
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