How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…
Feature October 22
Latest In: artificial intelligence
SPS25: Tools and Tips Content in the Age of AI
Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency…
Blog October 21
Salesforce Releases Newest Version of Agentforce
At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…
News Brief October 20
Read the 2025 Account-based Marketing Benchmark Survey Results!
Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…
Blog October 20
B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey
More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…
News Brief October 20
Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual
As companies grow, they often face hurdles from disconnected systems, inconsistent messaging and to a lack of formal…
Case Studies October 16
What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
Blog October 15
Highspot Launches Deal Agent for Go-to-Market Performance
Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…
News Brief October 14
SPS25: Demandbase on Activating Intelligence for Measurable Growth
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…
Blog October 13
AI Search Surpasses SEO in How B2B Buyers Find Content
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…
News Brief October 13
The Future of B2B Buying Isn’t Faster Funnels, It’s Smarter Conversations
For decades, B2B sales have revolved around a familiar playbook: capture leads, hand them to SDRs, and push…
Demanding Views October 10
DemandWorks, 6sense Form Strategic B2B Integration Partnership
An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue…
News Brief October 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
