How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17
Latest In: automation
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Demand Gen Report 2026 Trends: ContinuumGlobal’s Marie Aiello
The Year Human Intelligence Becomes the Marketer’s True AI Advantage For all the talk about artificial intelligence (AI)…
Demanding Views January 7
How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more…
Feature July 16
Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…
News Brief February 4
LocaliQ Helps Automate Cumbersome Lead Management Processes
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…
Industry News January 30
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight December 19
Vende Digital Teams Up With Jasper
Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to…
Industry News December 5
How AI Is Re-Shaping Automated Scheduling Processes In B2B
Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week —…
Blog November 28
OfferFit Secures $25M In Series B Funding
OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…
Financial News November 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
