Latest In: kpis

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10Fold's MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…

Solution Spotlight July 25
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Loops.ai Generates $14M In Seed Funding

Loops.ai Generates $14M In Seed Funding

Loops.ai, a product growth platform, announced its public launch with $14 million in seed funding in a round…

Industry News November 22
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New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…

Industry News September 30
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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns

Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…

Industry News January 9
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Unpacking ‘Customer-Centricity:' What It Means And How To Use It

Unpacking ‘Customer-Centricity:’ What It Means And How To Use It

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent…

Demanding Views November 26
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Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple…

Industry News February 15
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GoodData Adds New Features To Its Partner Ecosystem

GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build,…

Industry News February 15
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