Constant Change is the New Normal for B2B Marketers
In the B2B sector, change is no longer a periodic disruption; it has become a constant, driving force.…
Blog March 24
Latest In: marketing technology
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…
Feature March 18
Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
So, You’ve Inherited A Martech Stack: Now What?
In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…
Demanding Views February 2
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
OfferFit Secures $25M In Series B Funding
OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…
Financial News November 15
Banzai Launches Certified Partner Program
Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…
Industry News August 15
NextRoll Promotes Roli Saxena To CEO
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…
Industry News November 14
Televerde Names New CEO
Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will…
Industry News November 14
Drift Appoints Scott Ernst As Chief Executive Officer
Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company's executive team…
Industry News June 15
Prioritize Martech Decisions With Ease: The Purpose Alignment Model
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…
Demanding Views February 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
